Quickinars Quick Seminars for Business

Quickinar: Social Media Strategy for Not-for-Profit

Friday, June 24th, Calgary, Alberta

The chair of your board of directors just called to ask you if your organization is on Twitter. Luckily, they don't know how to check.

But the question has got you wondering about what you should be doing in the realm of social media. Some questions pop into your mind:

Will having a profile on Twitter really help?

What about Facebook, YouTube, LinkedIn, Slideshare and Flickr?

I'm already working overtime, I wonder who is going to set-up these platforms and maintain them?

Is there a way to write a blog post and automatically update all the other social media streams? That would be nice.

If you are having similar questions, then this action-packed daylong seminar is for you.

What will you learn?

Twitter, Facebook, LinkedIn, Flickr, YouTube, Slideshare…..the list goes on and on and on. How are you supposed to figure out what to do and where your customers are?

This seminar will help you figure out the do's and don'ts of your social media and online marketing strategy.

See video:

 

Jeff Nelson, of Anduro Marketing and Doug Lacombe, of communicatto will facilitate this session. Shannon Bowen-Kelsick will also be helping with marketing this events and helping out with the presentation. Her blog, http://www.sbkelsick.com/ provides excellent reading on blogging, marketing and social media for non-profit organizations.

For this session on Social Media Strategy for Not-for-Profit, we will cover the following topics:

• A Framework for Developing your Social Media Strategy
• Focus on supports who are active on social media
• Research Techniques
• Realistic Objectives
• Which Platforms are Best for Your Organization
• Integrating Campaigns
• Monitoring Dashboards
• Workflow Automation
• KPIs to Measure Success
• Resource Allocation and Budgets
• Roll-out Plan and Time Line
• Measuring Success

Note: Pastries for breaks and lunch are provided.

Who should attend?

Directors, communicators, public relations practitioners, fundraisers, managers, and consultants. Anyone working with not-for-profit organizations who wants to integrate social media into their other online and offline communications tactics.

Register above using your credit card or Paypal (account not required) or call Nicholette to register by phone at 403-410-3803.