Quickinars: Measuring Your Marketing Success – December 5th, 2012
The digital age has opened up exciting new pathways for marketing! Not only do websites, social media and mobile technology open up new ways to reach potential customers, but the analytics embedded in them provide incredibly rich resources for marketers to know what works and what doesn't! Add in solid outcome and financial data, and marketers have what they need to reduce the guesswork and raise the science in their craft.
This exciting one-day course on December 5, 2012 will introduce you to a framework for applying metrics and measurement tools to your digital media or integrated marketing strategy. Learn how to introduce ongoing assessment of Return on Marketing Investment to your marketing practice.
We live in budget conscious times and often marketing budgets are the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
"Data-Driven Marketing" by Mark Jeffrey will be the foundation for this course. The essential metrics we will focus on, include:
- Brand awareness
- Churn rate
- Customer Satisfaction (CSAT)
- Take rate
- Profit
- Customer Lifetime value
- Internal rate of return (IRR)
- Payback
- Return on ad dollars spent (ROA)
- Online Lift Index
Jeff Nelson, president of Anduro Marketing, and Joanne O'Connell of O'Connell Enterprises will be the presenters. These two marketing and research veterans will guide you through what works, what doesn't, and what makes a difference in the important world of marketing metrics.
A fabulous lunch is included, as are refreshments and snacks throughout the day. Register now as seating is limited. Take advantage of our early bird special and save $100 by registering prior to November 21st! Early Bird - $295 Regular - $395.
Quickinars: Measuring Your Marketing Success
The digital age has opened up exciting new pathways for marketing! Not only do websites, social media and mobile technology open up new ways to reach potential customers, but the analytics embedded in them provide incredibly rich resources for marketers to know what works and what doesn't! Add in solid outcome and financial data, and marketers have what they need to reduce the guesswork and raise the science in their craft.
This exciting one-day course on June 26, 2012 will introduce you to a framework for applying metrics and measurement tools to your digital media or integrated marketing strategy. Learn how to introduce ongoing assessment of Return on Marketing Investment to your marketing practice.
We live in budget conscious times and often marketing budgets are the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers.
"Data-Driven Marketing" by Mark Jeffrey will be the foundation for this course. The essential metrics we will focus on, include:
- Brand awareness
- Churn rate
- Customer Satisfaction (CSAT)
- Take rate
- Profit
- Customer Lifetime value
- Internal rate of return (IRR)
- Payback
- Return on ad dollars spent (ROA)
- O'Connell-Nelson Social Media Lift Metric
Jeff Nelson, president of Anduro Marketing, and Joanne O'Connell of O'Connell Enterprises will be the presenters. These two marketing and research veterans will guide you through what works, what doesn't, and what makes a difference in the important world of marketing metrics.
A fabulous lunch is included, as are refreshments and snacks throughout the day. A copy of "Data-Driven Marketing" by Mark Jeffrey will also given to each attendee. Register now as seating is limited. Take advantage of our early bird special and save $100 by registering prior to June 19th!
Introducing speaker Huda Serhan – owner of Glowskies.com
Huda Serhan was born and still lives in Dubai, United Arab Emirates. She started her working life at the age of 17. The early start gave her an advantage - by the age of 24, she was heading the Diamond Information Center (De Beers Group) for the Gulf Region. This is all while raising a family and studying at the same time. Huda received her MBA from University of Wales.
After working for a number of blue-chip companies such as JWT and De Beers, Huda took her experience to a non-profit organization, the Young Arab Leaders. This organization focuses on empowering youth and developing leader in the Middle East region. Huda then moved on to freelance as a graphic designer and event organizer, before setting up her own business and creating her own brand, Glowskies.
Huda is committed and involved in building the young SME community in the UAE and the region. She is part of various entrepreneurship circles, working on sharing experiences and learning from others, to help pave the way for more start-ups and entrepreneurs.
Huda has participated in the MIT Arab Business Plan competition in 2009 and was featured in the "Women Business Owners" survey organized and supported by Abu Dhabi Business Women Council, Dubai Business Women Council and Dubai Women's College. Huda is a mentor at Injaz Al Arab, an organization which harnesses the mentorship of Arab business leaders to help inspire a culture of entrepreneurialism and business innovation among Arab youth.
Quickinar speaker profile: Bonnie Elgie of Inn from the Cold
Introducing speaker Bonnie Elgie, APR - communications consultant to Inn from the Cold
This is the second in a series of posts profiling the excellent speakers who will present social media case studies on April 24, 2012 at the "Social media successes - real world case studies" Quickinar.
In the bitterly cold winter of 1996/1997, a small group of people from several local churches met to discuss ways to help homeless Calgarians who needed a warm, safe place to stay. It’s been 15 years, and Inn from the Cold continues to provide hope and help to homeless families and others in need.
Today, there are over 2700 volunteers providing thousands of hours of support, both at the Emergency Family Shelter and in community Inns on a rotating basis 365 days a year.
Bonnie Elgie, APR of Inn from the Cold
In the spring of 2010, communications consultant Bonnie Elgie recognized the opportunities that social media offered to help raise awareness – and funds – for the Inn. Working with the Inn team, the organization was soon fully immersed in Twitter, Facebook and YouTube, all of which had a profound impact on fundraising, volunteerism, donations and the Inn's ability to advocate for the homeless.
Bonnie will focus her case study on the impact social media has had on Inn from the Cold, a non-profit that, like all non-profits, can't afford mass communications, but has found a way in social media to reach key stakeholders.
Bonnie is an accredited public relations practitioner, who has implemented successful communications strategies for some of Canada’s top companies, nonprofit organizations and business people. An avid writer and media relations pro, she focuses her energy on helping clients find the right channels to share their messages and build their brands.
During her 20+ years in the business, she has worked with top advertising agencies including several years as PR Director for Venture Communications, working with the inimitable Arlene Dickinson. She understands the business, the deadlines and the creative process.
Bonnie has a Bachelor of Arts Degree (English major; Political Science minor) from the University of Alberta; a commercial copywriting and broadcast arts certificate from Columbia Academy Vancouver; and the professional designation, APR, through the Canadian Public Relations Society.
Quickinar speaker profile: Clare Nolan of CMLC
Introducing speaker Clare Nolan, Senior Manager Marketing Communications, CMLC
This is the first in a series of posts profiling the excellent speakers who will present social media case studies on April 24, 2012 at the "Social media successes - real world case studies" Quickinar.
Created by Calgary City Council, the Calgary Municipal Land Corporation—CMLC—was incorporated in the spring of 2007 as a wholly owned subsidiary of the City of Calgary. CMLC's mandate is to implement and execute the Rivers District Community Revitalization Plan, a public infrastructure program approved by the City of Calgary and the Province of Alberta to kick-start Calgary's urban renewal.
One prominent project is the East Village, which sits on 49 acres in the heart of downtown Calgary, sprawling between historic Fort Calgary and the downtown business core. Back in 1875, East Village was downtown in its entirety. In fact, it’s where Calgary was founded. Over the years, however, the area fell on hard times. The neighbourhood became known for its abandoned future and vacant lots.
Fast forward to 2011. East Village is undergoing an exciting transformation.
Clare will focus her case study on the role social media has played for East Village and CMLC in the development of a community brand (or re-brand).
Clare Nolan, CMLC
Clare brings extensive agency experience to the team. Prior to joining CMLC, Clare worked for a local marketing agency that specialized in providing strategic communications plans and marketing activities to land developers and builders within Canada and the USA. In her current role, she leads the cooperative marketing program for East Village and collaborates on the planning and delivery for ongoing public engagement initiatives.
Quickinars: Social Media Successes – Real World Case Studies
Tuesday, April 24th, Calgary, Alberta
After a period of hibernation the Quickinars boys are back at it with "Social Media Successes - real world case studies." If you've been wondering who's having success in social media in Calgary and beyond, this day-long seminar is for you!
You've been to the "social media is great" seminar. You've heard the "you need a strategy" speech. You've frittered on Twitter and fooled around on Facebook, but where is the seminar on proven success in social media?
Come find out on April 24 where we will spend a full day (6 hours) reviewing local, national and international social media success stories.
Each of the "success segments" will begin with a strategic overview, followed by a special guest speaker who actually put social media theory into practice and realized results!
We're still lining up the guest speakers but you can expect representatives from:
- Cetus Automotive - Kay Gupta - Owner
- Glowskies - Huda Serhan (virtually from Dubai), Owner
- Encana - Dean Paddock, Lead, Communications Services
- Inn From The Cold - Bonnie Elgie
- Calgary Municipal Land Corporation - Clare Nolan, Manager, Marketing Communications
and more from:
- automotive service
- non-profit
- retail or hospitality
With variety like this you will see how social media is being successfully implemented by organizations large and small, B2C and B2B, for profit and not.
Draw inspiration from your peers and from the solid strategic insights of the Quickinars team, Jeff Nelson, president of Anduro Marketing and Doug Lacombe, president of communicatto inc. These two Internet marketing veterans will guide you through case study after case study that is sure to inspire you and turbo-charge your social media marketing efforts.
A fabulous lunch is included, as are refreshments and snacks throughout the day. Register now as seating is limited. Take advantage of our early bird special and save $100 by registering prior to April 17, 2012.
Register above using your credit card or Paypal (account not required) or call Nicholette to register by phone at 403-410-3803.
Social Media Networking Event with #TTYYC, #FridayBeersYYC and #Quickinars
For this event we have been invited to La Brezza Ristaurante to network, drink wine (or beer) and try La Brezza's famous Antipasti (that is the plural in Italian for appetizer).
Here is a list of all the good things offered during this networking evening:
- Free glass of wine for the first 20 people, complements of Marco, the owner of La Brezza
- Free antipasti, compliments of Anduro Marketing
- Draw for one $100 gift certificate at La Brezza, compliments of Anduro Marketing
- Draw for two $50 gift certificate at La Brezza, compliments of Anduro Marketing
- Shirts and other swag, compliments of communicatto
Hope to see you there.
Jeff and Doug
Quickinars Online Video: Social Media Strategy – Buy Page
Welcome to our first Online Quickinar.
You can have access to 21 chapters presented by Doug Lacombe and Jeff Nelson in their Quickinar: Social Media Strategy in Under 6 Hours.
Cost is $99.00.
01 Introduction
02 Trends
03 The Metaphor
04 Types of Media
05 BUMP Model
06 Social Media Policy
07 Tactics for Responding to Comments
08 Forrester's POST Framework
09 Key Performance Indicators and Calgary Mayoral Campaign
10 Social Media Strategy Framework by Advanced Human Technologies
11 Hub and Spoke Model - Social Media Plumbing
12 RSS and Social Media Dashboards
13 You Are a Newsroom - Publishing
14 Workflow and Automation
15 Content Rules by Handley and Chapman
16 Editorial Calendars - 2 Types
17 Social Media Reporter's Tool Kit
18 Adoption Curve
19 Metrics and Budgets
20 Case Studies
21 Summary and Next Steps
Quickinar DVD: Social Media Strategy in Under 6 Hours
Over the last few months we have had numerous requests for a DVD of our Quickinar on Social Media Strategies in Under 6 Hours. We are finally able to offer this to those of you who are unable to attend a live seminar or you live outside of Calgary, Alberta.
Only $99.00
Topics Covered:
- Introduction
- Trends
- The Metaphor
- Types of Media
- Forrester's POST Model
- Objectives and KPIs
- Hub & Spoke Model
- Publishing Workflow
- Managing Your Community
- Budget and ROI
- Summary and Resources
Click on the link below to order. You will be redirected to a page on PayPal where you can pay using your PayPal account, if you have one, or buy credit card, if you don't have an account.
Alternatively, you can call our office and order a copy, 403-410-3803.
Quickinar: Social Media Strategy in 6 Hours – Edmonton
Wednesday, June 29th, Edmonton, Alberta
Are you baffled by all the babble surrounding digital marketing and social media?
Do you wish you could tie it all together and have it all make sense?
Do you need your social media marketing to sync up with your website, pay-per-click advertising, and search engine optimization?
Would you like to fast track the development of a digital marketing plan?
Then this action-packed day long seminar is for you.
Upcoming Quickinars
Quickinars
- Quickinars: Measuring Your Marketing Success – December 5th, 2012
- Quickinars: Measuring Your Marketing Success
- Introducing speaker Huda Serhan – owner of Glowskies.com
- Quickinar speaker profile: Bonnie Elgie of Inn from the Cold
- Quickinar speaker profile: Clare Nolan of CMLC
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